Wednesday, February 24, 2016

Madam C.J. Walker Beauty Culture Exclusively at Sephora

Hey Curlies,

I wanted to share a press release with you all about the new haircare line developed by Sundial Brands, those who make Shea Moisture and Nubian Heritage. I got a chance to interview both the CEO of Sundial Brands, Richelieu Dennis and A'Lelia Bundles, great-great granddaughter of Madam C.J. Walker and will have an exclusive interview for you all tomorrow.

But for now, here is the press release:

madame walker hair care line

Sundial Brands, a leading skincare and haircare manufacturer renowned for its innovative use of high-quality, culturally authentic natural ingredients, today announced the company’s first prestige haircare launch – Madam C.J. Walker Beauty Culture. Building on the life, legacy and impact of the ground-breaking Madam C.J. Walker – visionary entrepreneur, philanthropist and America’s first female self-made millionaire – the four-collection, 25 SKU line launches exclusively in Sephora stores and on Sephora.com on March 4, 2016.
Serving today’s woman according to her specific hair texture needs, Madam C.J. Walker Beauty Culture’s product solutions contain all new formulations created with the highest quality natural ingredients – including first-to-market dual oil encapsulations – and performance-driven innovation to inspire every woman to be unapologetic in the expression of her individual beauty – whether kinky, coily, curly, wavy, or straight/heat-styled. The treatment collection is designed for all hair types to help restore and maintain health.
The line consists of four collections that address the cleansing, treatment and styling needs of all hair textures. These include three styling collections formulated with six multi-tasking oils that help nourish, condition, detangle and seal in moisture – Brassica Seed & Shea Oils Collection (Smoothing/Style-Extending), Coconut & Moringa Oils Collection (Frizz Fighting/Humidity- Blocking) and Jamaican Black Castor & Murumuru Oils Collection (Curl-Defining/Moisture- Sealing) – and one treatment collection – Dream Come True Collection (Scalp & Strand Nourishing). The styling collections feature the lead oil as an individual SKU, with each antioxidant-packed, lightweight oil providing different benefits: Brassica Oil to smooth & silken, Coconut Oil to nourish & moisturize, and Jamaican Black Castor Oil to nourish & restore. Each can be used for treatment and conditioning boosts and refreshes in between full washes, as well as blended for more personalization according to hair needs.